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February 26, 2010

Humbled and amazed...

So 5 months ago, this little Moroccan venture was conceptualized. Four months ago we got the ball rolling. Ten days ago, the website opened for business. In ten short days, here's how much money we've raised together...enough for:


Two Berber families to receive a goat
Ten chickens to be bought
Three olive trees to be donated
Three Berber children to be clothed for a year
Two little girls will go to school for one year
Ten Berber children will receive reading books
Two families will receive all the tools and seeds needed to plant large gardens

I had no idea what to expect- I just decided to stand at the very edge of that cliff, throw my hands in the air, close my eyes and jump...hoping for the best. And I can honestly tell you that tonight I am so humbled and amazed at what ten days has brought. And that's ten days without a single piece of press (lots of magazine coverage soon, but they work months ahead of publication and nothing is on the shelves at the time of launch). Ten days without any ads placed anywhere. Ten days without us showing up in the search engines yet. Truth be told, I'm so buried in work right now that I've not even sent an email announcing the launch to the thousands of people on our Bella Luccè mailing list. That's just you and me chatting it up on blogs, Facebook and Twitter. And I think it's just an inkling of what's to come. It's pretty awesome stuff and I hope you feel the same way. Thank you, thank you, thank you- to each of you who has made a purchase, or helped spread the word or even just sent us kind words or silent positive energy. I feel it all, I welcome it all and I go to bed tonight so ridiculously excited about the good we've already done for Morocco. And it's just the beginning...please universe, let it be so.

Posted by Lela at February 26, 2010 1:23 AM

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Comments

Congratulations on your amazing success! I know it will last long into the future. With you at the helm, this is only the beginning. I'm excited to be on the journey with you my friend!

Posted by: Donna Maria Coles Johnson at March 1, 2010 12:00 AM

I think this is just fabulous. I really admire you and am thrilled about your new venture. I'm excited to receive my shoes, tea glasses, shawl and blanket! I'll be back!

Posted by: Chandi Plank at March 5, 2010 3:58 PM

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